9 Easy Steps To Start a PLR Business in 2023

So, you’re interested in starting a business and you’ve heard about PLR, or Private Label Rights. What’s that all about? Well, PLR products are items like articles, eBooks, software, or even courses that you can buy and then resell under your own brand.

Sounds pretty cool, right? The best part is that you don’t have to spend time creating these products yourself; you can buy them ready-made and focus on selling them instead.

Starting a PLR business can be a great way to make money. Why? Because it’s cost-effective and quick to start. You don’t have to be an expert in a particular field to sell information or digital products in that area.

You just buy the rights to sell someone else’s product and you’re good to go. Plus, the startup costs are usually low, which makes it a low-risk venture.

So, if you’re looking for a business opportunity that doesn’t require a huge investment of time or money, a PLR business might be just what you’re looking for. Stick around, and we’ll walk you through 9 easy and effective steps on how to get started.

What are PLR Products?

So, let’s dive into what PLR products actually are. PLR stands for Private Label Rights. These are products that you can buy and then sell as your own. Unlike other products, you don’t have to start from scratch. Someone else has already done the hard work of creating them. Your job is to sell them under your own brand name.

Here are some common types of PLR products you might come across:

• Articles
• eBooks
• Software
• Courses
• Graphics
• Templates

These products are different from others because you can change them, rebrand them, and even claim them as your own work. It’s like buying a cake mix, adding some of your own ingredients, and then selling it as your homemade cake.

Pros and Cons of PLR:

Alright, let’s weigh the good and the bad to see if a PLR business is right for you.

Advantages:

• Low Startup Costs: One of the best things about PLR is that it’s affordable to start. You don’t need a big budget to buy the initial products. This makes it a low-risk venture for you.
• Quick to Market: Since the products are already created, you can start selling almost immediately. No need to spend months developing a product from scratch.
• Flexibility in Branding and Pricing: You can rebrand PLR products and set your own prices. This gives you a lot of control over how much you earn.
• Potential for Recurring Revenue Through Membership Sites: You can bundle PLR products into a membership site and charge a monthly fee. This can create a steady income stream.
• Wide Range of Niches to Choose From: Whether you’re into health, technology, or gardening, there’s likely a PLR product out there for you.

Disadvantages:

• Quality Can Vary: Not all PLR products are created equal. You’ll need to do some research to find high-quality ones.
• Some Market Saturation in Popular Niches: If you’re thinking of selling PLR products in a popular niche like weight loss, or digital marketing be aware that you’ll have some competition.

While there are a couple of downsides, the benefits of starting a PLR business are pretty compelling. It’s a quick, low-cost way to start a business, and you’ve got lots of options to make it your own.

11 Steps To Start a PLR Business:

In this section, we’ll walk you through the key steps to successfully start and run your own PLR business. From identifying who your customers are to effective marketing strategies, each part offers practical advice to help you make the right decisions. Let’s dive in.

1. Identify Your Customers

So you want to start your own PLR business. But wait, who are you going to sell to? Knowing your target audience is crucial. You see, PLR products can appeal to a variety of people. Bloggers, small business owners, and even other marketers could be your potential customers.

Bloggers might need content to keep their sites updated. Small business owners could be looking for marketing materials or training courses for their employees. And other marketers? They might want to resell your PLR products to their own audience.

So, take some time to think about who would benefit most from what you’re offering. Once you know your audience, you can tailor your products and marketing strategies to meet their specific needs.

2. Find Out What’s Already Selling Well

Alright, before you jump in and start selling, you’ll want to do some homework. Why? Because knowing what’s already selling well can give you a head start.

Start by checking out popular PLR websites or marketplaces. See what’s flying off the virtual shelves. Look for trends or patterns. Are eBooks on mental health a hot commodity? Or maybe software tools for online marketers are all the rage. Take note of these trends.

You can also join online forums or communities related to PLR. People often share what they’re looking for or what they’ve had success selling. This can give you valuable insights into what’s in demand.

By doing this research, you’re setting yourself up for success. You’ll have a better idea of what products to start with, and that can save you time and money in the long run.

3. Determine How You Will Stand Out

Okay, so you’ve done your research and you know what’s selling. That’s great, but let’s be honest, you’re probably not the only one selling those hot PLR products. So, how do you stand out in a crowded market?

First off, think about adding your own unique touch to the PLR products you buy. Maybe you’re good at designing and can create eye-catching product covers. Or perhaps you have a knack for writing and can add some valuable content. These little touches can make your product more appealing.

Another way to stand out is by bundling products together. Let’s say you’re selling an eBook on gardening. Why not add a set of gardening templates or a quick video tutorial as a bonus? This adds value and can make customers choose your product over others.

You could also focus on exceptional customer service. Quick responses to queries, easy refund policies, or even a loyalty program can set you apart from the competition.

Remember, the goal is to offer something that your competitors don’t. So, get creative and give people a reason to buy from you instead of someone else.

4. Create a Niche Selection of Products

So, you’ve figured out what’s selling and how you’ll stand out. What’s next? Well, it’s time to narrow down your focus and pick a niche. Why is this important? Because trying to sell to everyone is like trying to please everyone – you end up pleasing no one.

Choosing a specific niche helps you target your marketing efforts more effectively. For example, if you decide to focus on PLR products for pet owners, you can tailor your products, branding, and marketing messages to appeal to that specific group.

By focusing on a niche, you become an expert in that area. People are more likely to trust and buy from someone who knows what they’re talking about. So, pick a niche and dive deep. It’ll make your life a whole lot easier.

5. Create Your First Product

Alright, you’ve got your niche and you know how you’re going to stand out. Now comes the fun part: creating your first set of PLR products. Don’t worry, it’s not as daunting as it sounds.

First, think about what your target audience needs. If you’ve chosen the fitness niche, for example, maybe they need workout plans or healthy recipes. Start there.

Next, decide on the format. Will it be an eBook, a set of articles, or maybe a video course? Pick something that you’re comfortable creating but also something that your audience will find valuable.

Now, you might be thinking, “But I bought PLR products so I wouldn’t have to create content!” True, but adding your own unique content can make your products stand out. Even if it’s just an introduction or a few added tips, that personal touch can go a long way.

6. Add Your Unique Content

So you’ve got your first set of PLR products. Great! But before you rush to market, consider adding some unique content to make them truly yours. Here are some ideas to get you started:

• Add an Introduction: Write a brief intro that explains why the product is useful and how it can solve a specific problem for the user.
• Include Tips or Hacks: Got some insider knowledge? Share a few tips or hacks that can make the product even more valuable to the customer.
• Create Bonus Material: Think about adding checklists, templates, or even a quick how-to video as a bonus.
• Update Statistics or Data: If the PLR product contains outdated information, update it to make it current.
• Personal Stories or Testimonials: If you or someone you know has benefited from the information in the product, share that story.

By adding your own touch, you’re not just reselling a PLR product; you’re providing extra value. And that can make a difference in turning a one-time buyer into a repeat customer.

7. List Your PLR Products Online

Okay, you’ve got your products and they’re all filled up with your unique content. Now what? Well, you’ve got to sell them, of course!

Let’s look at three solid options for listing your PLR products online.

Creating a Product Store

First up, you could create your own online store. Platforms like Shopify or WooCommerce make it pretty easy to set up shop. The advantage here is total control. You set the prices, you control the branding, and you keep all the profits. The downside? You’re responsible for driving all the traffic to your store, so you’ll need a solid marketing strategy.

Creating a Membership Site

Next, consider setting up a membership site. This is a great way to generate recurring revenue. You can offer a library of PLR products for a monthly or yearly fee. Platforms like Podia or Teachable can help you get started. The key here is to keep adding fresh content to keep your members engaged and subscribed.

Selling PLR on Marketplaces

Last but not least, you can list your PLR products on existing marketplaces like Etsy, Gumroad, Amazon KDP (only for eBooks or low-content books), or even eBay. The benefit here is that these platforms already have a large customer base. But keep in mind, they’ll take a cut of your sales, and you’ll have less control over your branding.

So, which option should you choose? Well, that depends on your goals and how much control you want to have. You could even mix and match. Maybe start with a marketplace to test the waters and then launch your own store once you’ve got a feel for what sells.

8. Set Your Selling Price

Alright, you’re almost there! You’ve got your products and you know where you’re going to sell them. Now, how much should you charge? Setting the right price is more of an art than a science, but there are some guidelines you can follow.

First, consider your costs. How much did you spend to acquire or improve the PLR products? Make sure your price covers these costs and leaves room for profit.

Next, check out your competition. What are similar products selling for? You don’t want to price yourself out of the market, but you also don’t want to sell yourself short.

Finally, think about your target audience. Are they looking for a budget-friendly option, or are they willing to pay more for quality?

Remember, you can always adjust your prices later based on customer response and sales data. So don’t stress too much – just pick a reasonable starting point and go from there.

9. Marketing Your PLR Business

So, you’ve got your products, you’ve set your prices, and you’re all set up online. Now comes the big question: how do you get people to actually buy what you’re selling? That’s where marketing comes in.

Let’s break down some effective ways to get the word out about your PLR business.

Social Media

First up, social media is a no-brainer. Platforms like Facebook, Instagram, TikTok, and Twitter (x) are great places to connect with potential customers. Start by sharing useful content that your target audience will find valuable. This could be tips, how-to guides, or even snippets from your PLR products. The goal is to build a following who are interested in what you have to offer.

Email Marketing

Don’t underestimate the power of a good email list. Start collecting emails from interested parties and send out regular newsletters. You can offer special deals, share updates, or provide valuable content. The key is to keep your audience engaged so that when you have new products, you’ve got a ready list of potential buyers.

SEO and Blogging

If you have your own website, don’t ignore search engine optimization (SEO). By optimizing your site and creating valuable blog posts, you can attract organic traffic from search engines. This is a longer-term strategy but can be incredibly effective.

Paid Advertising

If you’ve got some budget to spare, consider paid advertising. Google Ads or Facebook Ads can be effective ways to reach a targeted audience.

Additionally, if you are considering listing your PLR products on marketplaces like Etsy, or Amazon KDP, they also have their own built-in advertising systems in place, so you can run ads there too. Just make sure to monitor your spending and ROI carefully.

Partnerships and Affiliates

Last but not least, consider partnering with other businesses or setting up an affiliate program. This can quickly expand your reach and bring in new customers.

In case you don’t know affiliate marketing is an effective business model, where other people would promote your product for a percentage of sales (commission). Since digital products cost nothing to duplicate, you can still reap pretty high profits with this method and gain exposure to your products at the same time.

So there you have it. Marketing your PLR business involves a mix of strategies, both free and paid. The key is to start small, measure your results, and then scale what works.