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Private Label Rights (PLR) vs Master Resell Rights (MRR): Explained

So you’re interested in selling digital products, but you’re stuck on a big question: should you go for Private Label Rights (PLR) or Master Resell Rights (MRR)?

It’s a crucial decision that can shape how you run your online business. Each option has its own set of rules and benefits, and understanding those can make or break your success.

In this article, we’re going to clear up the confusion. We’ll define what PLR and MRR actually mean, highlight their key differences, and weigh the pros and cons of each. By the end, you’ll have a solid grasp of which option might be the best fit for you.

Let’s dive in!

What Are PLR & MRR?

plr vs mrr

Alright, let’s start with the basics. What exactly do these terms mean?

Private Label Rights (PLR):

First up, Private Label Rights, or PLR for short. When you buy a product with PLR, you’re getting the right to change it however you want and then sell it as your own. That means you can slap your name on it, tweak the content, and even change the colors, fonts, and graphics. It’s like buying a cake mix, adding some extra ingredients, and then saying you made it from scratch.

Master Resell Rights (MRR):

Next, we have Master Resell Rights, often abbreviated as MRR. With this, you can sell the product, just like with PLR, but there’s a twist. You can also sell the resell rights to your customers. However, you can’t change the product itself. It’s like buying a cake that’s already made and selling slices, but you can also sell the recipe as is, without any changes.

So, in a nutshell, PLR gives you the freedom to modify and claim the product as your own, while MRR lets you and your customers resell the product but keeps you from making any changes.

Key Differences:

So now that we know what PLR and MRR are, let’s talk about how they’re different. These differences are crucial because they affect how you can use and sell the product.

  • Modification:
    • PLR: You can modify the product, rebrand it, and sell it as your own.
    • MRR: You can’t modify the product; you have to sell it as-is.
  • Reselling Rights:
    • PLR: You can sell the modified product, but your customers can’t resell it.
    • MRR: You can sell the product, and your customers can also resell it.
  • Ownership:
    • PLR: You can claim the product as your own after modification.
    • MRR: You can’t claim the product as your own; the original creator’s name often stays on it.
  • Pricing Control:
    • PLR: You have complete control over pricing since it’s your ‘own’ product.
    • MRR: You may have some restrictions on pricing based on the original seller’s terms.
  • Market Saturation:
    • PLR: Less likely to be saturated since you can modify and make the product unique.
    • MRR: Higher risk of market saturation as the same product can be resold by multiple sellers.

Understanding these key differences will help you decide which route to take. Do you want the freedom to modify and rebrand, or are you okay with selling a product as-is but with the added benefit of letting your customers resell it too? Your choice will shape your business strategy, so choose wisely.

Pros & Cons of PLR & MRR:

Pros & Cons of PLR & MRR

Okay, let’s get into the meat of the matter: the pros and cons. Knowing the upsides and downsides of both PLR and MRR can help you make an informed decision.

Advantages of Using PLR

  • Customization: One of the best things about PLR is that you can customize the product. You can add your own insights, change the design, and really make it your own.
  • Exclusive Content: After you’ve made your changes, the product is essentially unique. This can make your product more appealing and less likely to face direct competition.

Disadvantages of Using PLR

  • Time-Consuming: Customizing a product takes time. You’ll need to invest hours, maybe even days, to make the product truly yours.
  • Quality Control: Since you’re modifying the product, the final quality is in your hands. If you’re not careful, you could end up with a subpar product.

Advantages of Using MRR

  • Scalability: MRR products are ready to sell right off the bat, and you can sell as many copies as you like. This makes it easier to scale your business quickly.
  • Quick to Market: Since you’re not spending time customizing the product, you can start selling almost immediately.

Disadvantages of Using MRR

  • Limited Control: What you see is what you get. You can’t change the product, which means you have less control over quality and differentiation.
  • Market Saturation: Because multiple sellers can offer the same MRR product, you might find yourself in a crowded market.

So, there you have it. PLR offers customization and exclusivity but can be time-consuming. MRR lets you hit the ground running but gives you less control and faces the risk of market saturation.

When to Choose One Over the Other:

So, when should you pick PLR over MRR, or vice versa? Well, it depends on your needs and goals.

  • Go for PLR: If you want to create a unique product and you have the time to customize it, PLR is your best bet. It’s also great if you’re targeting a niche market and want to offer something exclusive.
  • Opt for MRR: If you’re looking to get a product to market quickly and you’re okay with it not being unique, MRR is the way to go. It’s also a good fit if you like the idea of your customers being able to resell the product.


In the end, both PLR and MRR have their pros and cons, and the best choice depends on your specific situation. If you value customization and have the time to invest, PLR is a solid choice.

On the other hand, if you want to get to market quickly and are okay with less control, MRR might be more up your alley. Either way, understanding the differences can help you make an informed decision that aligns with your business goals.