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What Are Private Label Rights? – Complete Guide 2023

If you are familiar with digital marketing, you probably already have heard the term – Private Label Rights (PLR). These rights specifically apply to a variety of digital products that are being exchanged in online markets. 

In a word, Private Label Rights are unique extensive licenses that enable the buyer to legally use a purchased digital product as his own.

In this competitive online world, content creators have to produce a lot of high-quality content to succeed, and that often works against our resources.

Since creating high-quality content requires time, effort, and often finances, many content creators look for shortcuts to simplify this process, and one of the best solutions is PLR.

In this article, we will explain what Private Label Rights are, and why PLR products are in huge demand right now. We will also cover how you can use PLR products effectively, as well as provide you with the best sources to download these products.

What are Private Label Rights (PLR):

what are plr

Private Label Rights (PLR) have shaped a new landscape of online marketing and it is now a significant component of many businesses. It has saved time and finances for many marketers, coaches, educators, and other entrepreneurs, as they no longer need to dedicate countless hours to creating products by themselves

Private Label Rights allow purchasing, modifying, and reselling already created products while transferring the resell rights to the new buyer. As an example, consider the following scenario – someone produces an ebook and publishes it on a PLR website. You can purchase that ebook and sell it again for your profit.

Apart from reselling, the PLR license also enables you to use PLR content for marketing and lead generation purposes. That includes using PLR content for blog posts, website copy, email newsletters, or as a gift for an exchange to someone’s email address. Moreover, the PLR license grants you the rights to package up various products, convert them into other formats, or print and distribute them offline.

While you can claim complete ownership of the PLR product, copyrights may still remain protected. It’s important to note, that every PLR product provider defines his own terms of use. Some Private Label Rights sources allow products to be given away for free, while others don’t. So before downloading and using PLR content in any way, make sure to get familiar with the terms of use of every website.

Types of PLR Products:

There are now many different kinds of PLR products available in the market. The most popular products include:

  • eBooks
  • Action Guides
  • Articles
  • Courses
  • Checklists
  • Graphics
  • Journals
  • Lead Magnets
  • Planners
  • Presentations
  • Worksheets
  • Software
  • Templates
  • WordPress Plugins
  • WordPress Themes
  • Videos and Audios

You can use any kind of product you desire and yet make money from a variety of products at once depending on your business and marketing strategies. Later in this article, we will cover the best PLR websites to download such products.

Who is PLR for?

who is PLR for

  • Digital marketers – Using PLR products to engage with customers and boost traffic can be a great idea. Digital marketers benefit from PLR products while using their content to write ads, blog posts, social media posts, email newsletters, and website copy. Products like PLR templates can help to build high-converting landing pages and sales funnels. As mentioned, PLR products can also be amazing lead magnets that attract and grow your subscriber lists.
  • Content Creators: If you are writing a blog, making YouTube videos, or producing podcasts, PLR content can accelerate your efforts to no end. Instead of writing long articles from scratch, use PLR articles, and ebooks for your blog posts. Effortlessly convert the written content into videos, or podcasts, with software like InVideo or Play and publish them on YouTube, and other multimedia platforms.
  • Coaches – If you are a coach who wants to launch a course, or a coaching program, PLR products can serve you well. There are various sources that sell complete done-for-you courses, which you can rebrand and resell as your own. Additionally, you can use individual PLR ebooks, planners, action guides, and other relevant products to compile your own unique course or coaching program.
  • Product Resellers – Want to make some good passive income while reselling digital products? PLR products can greatly reduce your effort and speed up the process. Purchase already created digital products from one of the PLR websites, rebrand, and list them on digital product marketplaces, as well as on your own website. Set your own price, sit back, and wait for the passive income to kick in.
  • Graphic Designers – The PLR website buys the intellectual property of graphic designers in the form of visuals. The use of graphics is very valuable when developing websites, banners, logos, and other assets. Anyone with graphic editing ability can edit PLR visuals, so they can be used for various purposes.

PLR (Private Label Rights) vs RR (Resell Rights) vs MRR (Master Resale Rights):

While browsing different PLR sites you may see products displayed under various licensing terms. It is essential to comprehend the distinctions between different resale rights before moving forward and beginning to resell other people’s work.

Here’s what each license allows and does not allow you to do:

  • Resell Rights – This enables you to resell the item exactly as it is, without transferring the resell rights to the buyer. In other words, you are not allowed to modify such products, and you can only resell them for personal use.
  • Master Resale Rights – Just like Resell Rights, Master Resale Rights do not give you the right to change the product in any way. However, you can transfer the resell rights to the customer when reselling the product, so he can also resell it in the future.
  • Private Label Rights – When compared to RR and MRR, Private Label Rights are the kind of product license that gives you the most freedom. Once purchased,  you typically have complete ownership over the product. That means you can modify the contents, and there are no limitations on how you can resale the item – you are free to set any price and often give it away for free.

It is critical to understand the differences between PLR, MRR, and RR as this will help you make more informed purchasing decisions.

These are standard explanations of various licensing terms, but as mentioned before, each PLR website defines its very own terms. Besides, PLR, MRR, and RR rights, some websites also offer products specifically with Giveaway or Personal Use rights. So, check the licensing of the product before you download and use it in any manner.

How to Use PLR Content?

As it was previously discussed, there are many strategies to use PLR products. Some of the strategies can bring you instant profits, while others can be implemented in marketing campaigns to bring in revenue over the long term.

Let’s discuss the 4 most common ways how you can use PLR products effectively:


Before you use PLR products in any way, it’s recommended that you modify and rebrand them in the first place. As a content creator or product seller, you should always strive to provide original and branded content to your audience. By doing so, you will look more reputable and authentic in your field, and as a result, will gain more returning customers and clients.

Since PLR products are accessible to anyone, the chances are they have been already used by someone before. Using the same product all over again may cause plagiarism, and that can be an issue in certain circumstances.

If you want to use PLR content for the blog posts, which you would like to rank on Google, publishing unique content is essential, otherwise, the search engines won’t rank your blog posts.

Changing PLR products into unique ones is also recommended if you want to sell them on digital product marketplaces. Some digital product sites have plagiarism checkers in place that scan whether or not the products you are trying to sell are original.

There are many different ways how you can rebrand PLR products, but the most common one is to change some written content bits. You can either alter the contents manually or automatically with a rewriting software like Spin Rewriter.

Besides that, you can also change the product titles, add your logo, package the products up with others, or convert them into other formats.


Just like any digital product, you can resell PLR products directly to your customers. The great aspect of selling digital goods, in general, is that you only need to own the product once in order to resell it hundreds or thousands of times.

A major benefit of digital items is that they can be easily duplicated at no additional cost. Furthermore, the majority of PLR items include sales tools like landing pages, emails, or lead magnets, which can be very in the marketing and resale process.

PLR products can be sold in different ways, including through marketplaces or your own platform.

Selling PLR Products on Marketplaces:

If you are planning to resell PLR products, it would be wise to list them on these platforms, especially when there are typically no upfront costs involved.

The great thing about digital product marketplaces is that they already get a lot of regular visitors, so the only thing you need to do is to upload your products, and wait for someone to pick them up.

There are numerous digital product marketplaces where people sell and buy digital products. Some of them include –  Etsy, Amazon KDP, JVZoo, E-Junkie, Clickbank, Gumroad, etc.

While Amazon only allows you to sell ebooks and low-content books, the rest of the platforms accept various types of digital products, including templates, software, and courses.

Sell PLR Products in Your Own Store:

In addition to selling your products on various marketplaces, you can also sell them from your own website. By doing so, you will have ultimate control over your store. You will get to sell whatever you want, and there will likely be no transaction fees involved.

You can create your store either with the most powerful blogging platform WordPress or with an all-in-one website builder.

Creating a website with WordPress comes way cheaper, however, it requires a little bit of technical knowledge and some time to set everything up. Once you have your WordPress site running, you can incorporate various eCommerce solutions, such as Payhip, WooCommerce, or Gumroad. Those will allow you to create product pages, take care of the payments, deliver the products, and so on.

If you want to build your store quickly with minimal effort, then you can rely on all-in-one eCommerce builders. By doing so, you will get to build everything you need in one place.

Here’s what all-in-one eCommerce platforms allow you to do:

  • Create branded domain and host your website
  • Sell any type of digital products
  • Process payments and automatically deliver products
  • Build fantastic product and landing pages
  • Offer discount codes, coupons, etc.
  • Create membership sites
  • Start a blog and build your audience
  • Collect emails, and send newsletters
  • Customer support
  • & much more

The all-in-one eCommerce builders take care of all difficult work, however, that comes at a higher price. If you want to have a fully equipped website built quickly, you can check out platforms like Sellfy, Podia, or BigCommerce.

Use PLR in the Content Creation:

PLR content marketing

Most content creators find writing to be tiresome and monotonous work, so they outsource it or look for other ways to get around it. PLR products like articles, ebooks, reports, and others can help you a lot in the written content creation process.

You can use informational PLR content for blog articles, social media posts, email newsletters, website copy, and so on. As covered, software like Spin Rewriter can help you to automatically rewrite the content in a way that is original and unique.

Besides that, PLR products can also help you to create videos. Simply grab a piece of PLR written content, and put it in the animated video production software like InVideo. With the help of AI, such software will generate a fully animated video packed with relevant slideshows and professional voice-overs. Later, you can publish those videos on various social media platforms, including YouTube, Instagram, or TikTok.

In case you don’t want to produce video content by yourself, you can also outsource it to freelancers on the platforms like Fiverr, or Upwork.

Give Away as Lead Magnets:

Email marketing is a must when trying to sell your products or services. In fact, email marketing revenue worldwide is rapidly growing, and it is projected to grow further in the years to come. So, if you want to be a successful online entrepreneur, sooner or later, you will have to start growing your email lists by asking your visitors to leave their email addresses.

We need to understand that visitors won’t share their email details unless there is a strong incentive to do so. That incentive can be a free gift, known as a lead magnet. You have to offer something for an exchange to the user’s email address, and that something can be a PLR product.

PLR products like ebooks, templates, planners, journals, action guides, cheatsheets, and many others can work great as lead magnets. The higher value you will offer upfront for free, the more likely users will opt-in to your email list and further engage with your messages.

Remember, you only need to compile a lead magnet once to get hundreds or thousands of subscribers. So make sure your lead magnet actually brings value to the people.

Best Websites to Download PLR Content:

Today, you can come across tons of different PLR product websites. The problem is, far not all of them strive to provide high-quality content, and often you may end up purchasing a product with little to no use.

To prevent you from getting PLR products from the wrong hands, we have gathered the 5 best websites to download high-quality PLR products.


plr me is the #1 PLR store that offers the finest quality done-for-you content.

With the help of an in-house US/Canadian writing team, creates all the products by itself and ensures that they bring value to you and your customers.

There you will find over 16,500 done-for-you brandable resources for coaches, digital marketers, and product creators.

All products are well-written and nicely designed. They come in various formats and cover plenty of niches, including health, wellness, self-improvement, finance, business, marketing, and many others.

Once purchased, you have the full rights to modify, rebrand, resell or give the products away for free.

Available Product Categories:

  • Action Guides, Handouts & Lead Magnets
  • Affirmation Reflections
  • Articles & Blog Posts
  • Courses, Coaching Programs & Workshops
  • Checklists
  • Fables & Short Stories
  • Reports & EBooks
  • Slide Deck Presentations
  • Worksheets
  • & more



2. PLR Database

plr database

PLR Database is an affordable source for those who are looking for a lot of medium-quality PLR products on demand. It is a membership site that enables you to access all content without restrictions for as long as you are subscribed.

At the moment, PLR Database offers over 26,443 licensed done-for-you products, in almost all areas, including business, marketing, food & cooking, relationships, pets, and more.

The membership plans start from just $10 a month, and admins add new products every day to ensure you are always accessing fresh content.

Available Product Categories:

  • Articles
  • Audio
  • Ebooks
  • Graphics
  • Packages
  • Scripts
  • Software
  • Videos
  • Websites

Visit: PLR Database


3. Content Sparks

content sparks

If you need high-quality done-for-you courses, Content Sparks is just for you. The website sells a lot of complete courses in the business, personal development, sales, and marketing fields while also offering a variety of other brandable products. 

Content Sparks serves hundreds of business consultants, marketers, and coaches who are looking for adaptable, actionable, and evergreen content.

The courses include a mix of student, instructor, and lead generation materials in a package of modules. Once acquired, the entire course can be rebranded, sold, or given away for free. You can also use the course materials separately if you choose to.

All products on this website are crafted with care, and it’s evident from the well-written and nicely designed content.

Available Product Categories:

  • Complete Courses
  • Semi-Complete Courses
  • Product Bundles
  • Assessments
  • Challenge Kits
  • Ebooks
  • Blog Posts
  • Email Letters
  • & more

Visit: Content Sparks


big product store

Big Product Store is another great PLR membership site that allows you to save even more on PLR products. Alongside its monthly membership plans, Big Product Store also offers a lifetime membership allowing you to access all frequently updated PLR content forever.

Founded in 2012, Big Product Store now offers over 10,000 done-for-you products and their bundles that you may rebrand and use as your own. Explore products like articles, eBooks, videos, software, and others in a variety of niches and topics.

Note that, not all of Big Product Store’s content comes with Private Label Rights as there are also products with Resell, and Master Resale Rights. So, pay attention to the licensing terms of each product you will come across.

Available Product Categories:

  • Audios
  • Animated Templates
  • Ebooks
  • Contents
  • Graphics
  • Templates
  • Tools And Scripts
  • Videos
  • Viral Contents
  • WordPress Plugins And Themes



5. Simple Happiness

simple happiness

While the sites that we have mentioned mostly focus on providing info PLR products, Simple Happiness mostly sells low-content products, such as Planners and journals.

The planners and journals are beautifully designed and well-formated. They come in a variety of styles and niches, and since they contain PowerPoint and Canva files, you can easily modify and redesign them.

Once you do so, you have the right to resell the products on various platforms or give them away to your current or upcoming subscribers.

Available Product Categories:

  • Printable & Digital Planners
  • Printable & Digital Journals
  • Calendars
  • Decorations
  • Workbooks

Visit: Simple Happiness


Final Words:

The Private Label Rights enabled thousands of people to drastically speed up their product and content creation process. Instead of creating info products from the very bottom, you can legally alter and use the already existing content.

Here we have discussed what Private Label Rights are, who are they for, and how they are different from other licensing types like Resell Rights, or Master Resale Rights. We have also covered how you can use PLR products effectively, as well as the best sources to download such products.

The probably most important thing to take away from this article is that you should rebrand and add your personal touch to PLR products before you distribute them again. By that, you will ensure that you are bringing original value to the market, and secure yourself from plagiarism-related issues.