Some links on this page are affiliate links, and we may earn a small comission at no additional cost to you

Resell Rights Guide 2023: Everything You Need To Know

So you’re interested in making money with digital products, and you’ve heard the term “Resell Rights” But what does it really mean?

Simply put, Resell Rights allow you to buy a product and then sell it to someone else. It’s a way to make money without having to create your own products from scratch. Pretty cool, right?

Understanding Resell Rights is crucial if you’re looking to dive into the world of online selling. It can be a game-changer, offering you a way to scale your business without the heavy lifting of product creation. But like anything else, it’s not without its challenges and nuances.

In this article, we’ll break down what Resell Rights are, how they differ from other types of rights like Master Resell Rights and Private Label Rights, and whether they’re a legit way to make money.

We’ll also dive into the pros and cons, and give you a step-by-step guide on how to actually make money using Resell Rights. So, let’s get started!

What is Resell Rights?

what is resell rights

So, what exactly are Resell Rights? In simple terms, when you buy a product with Resell Rights, you get the right to sell that product to someone else.

But here’s the kicker: you can sell it without having to change a thing. That means you don’t have to spend time or money creating your own products. You buy it once and then you can sell it as many times as you want.

Now, you might be wondering how this is different from basic selling rights. Well, with basic selling rights, you buy a product for personal use. You can’t turn around and sell it to someone else. But with Resell Rights, you’re buying the product specifically to resell it. It’s like getting a mini-business in a box.

So, what kinds of products usually come with Resell Rights? Here’s a quick bullet list to give you an idea:

These are just a few examples. The digital world is vast, and there’s a wide range of products that offer Resell Rights.

Are Resell Rights Legit?

Are Resell Rights Legit

You might be asking yourself, “Is this whole Resell Rights thing even legal?” The short answer is yes, it’s completely legit.

When you buy a product with Resell Rights, you’re essentially buying the legal permission to resell that product. But, of course, you have to make sure you’re following the rules laid out in the Resell Rights agreement. So always read the licensing of a product carefully.

Common Misconceptions:

There are some myths and misconceptions floating around about Resell Rights, and it’s important to clear the air. Here are some common ones:

  • Resell Rights are a Pyramid Scheme: This is a big one. Resell Rights are often confused with pyramid schemes or multi-level marketing (MLM). However, they’re not the same. With Resell Rights, you’re just buying and selling products. There’s no recruiting or building a downline like you would in an MLM.
  • It’s a Get-Rich-Quick Scheme: Some people think Resell Rights is a quick way to make a ton of money with little effort. While it’s true you can make money, it requires strategic planning and effort.
  • All Resell Rights Products are Low-Quality: While there are some low-quality products out there, many are well-crafted and offer real value. It’s all about doing your research, and finding reputable sources.

Resell Rights Pros & Cons

Alright, let’s weigh the pros and cons of diving into the Resell Rights game. Knowing both sides can help you make an informed decision.


  • Scalability: One of the best things about Resell Rights is that it’s scalable. You buy a product once, and you can sell it over and over again. This means you can grow your business without constantly creating new products.
  • Low Initial Investment: Another big plus is that you don’t need a lot of money to start. You’re not creating a product from scratch, so you save on development costs. You just buy the product and start selling.
  • Time-Saving: Since the product is already made, you save a ton of time. You can focus on selling right away instead of getting bogged down in product development.
  • Ease of Entry: With Resell Rights, you can enter various markets more easily. You don’t need to be an expert in a niche; you just need a good product to sell.


  • Market Saturation: On the flip side, because it’s so easy to get into, you might face some competition. If many people are selling the same product, it could saturate the market.
  • Quality Control: Another drawback is that you’re not in control of the product quality. If the original product isn’t up to par, it could reflect poorly on your reputation.

Resell Rights vs. Master Resell Rights vs. Private Label Rights

Alright, let’s get into the nitty-gritty. You’ve probably heard of Resell Rights, Master Resell Rights, and Private Label Rights. They sound similar, but they’re not the same.

So, what’s the difference, and when should you choose one over the other? Let’s break it down.

Definitions and Key Differences

  • Resell Rights: When you buy a product with Resell Rights, you can sell it to someone else, but your customer can’t resell it. You have to sell the product as-is, without making any changes.
  • Master Resell Rights: This is a step up from Resell Rights. You can sell the product, and your customer can also resell it. However, you still can’t modify the product.
  • Private Label Rights: This is the most flexible option. You can modify the product, rebrand it, and then sell it. Your customer, however, can’t resell it.

When to Choose One Over the Other

  • Go for Resell Rights: If you’re new to the game and want to start selling without much hassle, Resell Rights are a good starting point.
  • Opt for Master Resell Rights: If you like the idea of your customers also being able to resell the product, go for Master Resell Rights. It adds an extra layer of selling potential.
  • Choose Private Label Rights: If you want full control over the product and the ability to make it your own, Private Label Rights are the way to go.

My personal choice is always Private Label Rights because they allow me to modify, and rebrand the product, so I can always provide my customers unique value.

How To Make Money With Resell Rights

How To Make Money With Resell Rights

Making money with Resell Rights isn’t just about buying a product and putting it up for sale. There’s a bit more to it. Let’s walk through the steps.

Finding Quality Products

Your first task is to find a quality product to sell. Look for products that are in demand and have good reviews. You can find these on digital marketplaces, forums, or even through social media research. Remember, the better the product, the easier it will be to sell.

Understanding the License Agreement

Before you buy, read the license agreement carefully. Know what you’re allowed to do and what you’re not. Some Resell Rights products have restrictions on pricing or where you can sell them. Make sure you’re clear on the rules.

Pricing Strategies

Now, let’s talk money. How much should you sell the product for? You could go for a high price to maximize profit per sale, or a lower price to attract more customers. It’s a balancing act. Consider your target audience and what they’re willing to pay.

Marketing and Sales Channels

Alright, you’ve got your product and you’re ready to make some sales. But where do you actually sell this thing, and how do you get the word out? Let’s dive deeper into the different channels you can use.

Where to Sell Resell Rights Products:
  • Your Own Website: Having a website gives you full control over your sales process. You can use platforms like Shopify or WordPress with WooCommerce to easily set up an online store.
  • Online Marketplaces: Websites like Etsy, Gumroad, or eBay allow you to list digital products for free. They have built-in audiences, which can be a huge advantage.
  • Social Media: Platforms like Facebook and Instagram now allow for direct sales through posts and stories. You can also use Facebook Marketplace to list your products.
  • Forums and Online Communities: Niche-specific forums can be a great place to sell specialized products. Just make sure you’re following the forum rules about selling or promoting products.
How to Market Resell Rights Products:
  • Social Media Advertising: Platforms like Facebook and Instagram offer targeted advertising where you can specify the age, location, and interests of the audience you want to reach.
  • Email Marketing: If you have an email list, use it. Send out newsletters with valuable content and include promotions for your Resell Rights products.
  • Content Marketing: Create blog posts, videos, or podcasts that provide value and subtly promote your product. For example, if you’re selling an eBook on gardening, you could create a blog post on “Top 10 Gardening Tips for Beginners.” At the end of the post, you can offer your eBook as a source for more in-depth information.
  • SEO: Optimize your website or online store for search engines to help people find your products organically from Google.
  • Affiliate Marketing: Consider setting up an affiliate program. This allows other people to promote your product in exchange for a commission on sales they generate.
  • Influencer Partnerships: Partner with influencers in your niche to reach a broader but still targeted audience. Make sure the influencer’s audience aligns with your product.

By diversifying where you sell and how you market your Resell Rights products, you increase the chances of reaching a wider audience and making more sales.

Each channel has its own set of pros and cons, so feel free to mix and match to find what works best for you.

Tips for Maximizing Profits

Maximizing Profits With Master Resell Rights

Here’re some additional tips to maximize your profits when selling digital products:

  • Bundle Products: One way to increase your earnings is to bundle several Resell Rights products together. This adds value and encourages customers to spend more.
  • Limited-Time Offers: Create urgency with limited-time discounts or bonuses. This can drive quick sales.
  • Upsell and Cross-Sell: If you have other products or services, consider upselling or cross-selling to your customers. It’s easier to sell to an existing customer than to find a new one.
  • Track and Analyze: Use analytics tools to track your sales and customer behavior. This data can offer insights into what’s working and what needs tweaking.
  • Provide Fantastic Customer Support: Whether it’s answering questions or handling refunds, good customer service can lead to repeat business and positive reviews.

Final Words:

So, we’ve covered a lot of things here. From understanding what Resell Rights are to finding quality products and marketing them, you now have a roadmap to start your own Resell Rights business.

Based on what we’ve discussed, it’s clear that Resell Rights can be a viable way to make money online. It offers scalability, low initial costs, and a range of products to choose from.

My personal recommendation? Give it a try, especially if you’re looking for a business model with a low barrier to entry. Just make sure to do your homework and focus on quality, both in products and customer service. With the right approach, Resell Rights can be more than just a quick way to make a buck – it can be a sustainable business model.

Good luck in your Reselling Journey!